Website Navigation Options For Business Blogs

Written By PhilG

Bradford Marketing Hub contains articles and information that help small and medium service businesses.

If you practice content marketing to boost SEO, you’ll write a lot of blog posts and need a clear website navigation structure to organise them. Here I list the most popular forms of blog site navigation. I hope this information will help you organise your site in a more user friendly way.

Website navigation options.

Navigation Bars or Menus:

Primary Menu: Is typically located at the top of the website. The primary menu contains important links to key sections of your site. Such as Home, About, Contact, and main content categories.

Secondary Menu: A secondary menu, often placed below the primary menu, can include additional links or actions, like social media links or a search bar.

Category Archive Pages:

Category Navigation: WordPress automatically generates category archive pages that display posts within a specific category. Consider adding links to these category archive pages in your main menu or sidebar to help users explore related content easily.

Tag Archive Pages:

Tag Navigation: Similar to category archive pages, tag archive pages showcase posts with specific tags. Integrating links to tag archive pages in your menu or sidebar provides users with another way to discover content related to specific topics.

Breadcrumbs:

Breadcrumbs Navigation: Breadcrumbs display the hierarchical path to the current page. This makes it easy for users to navigate back to previous levels. They are particularly useful for complex websites with deep content hierarchies.
A breadcrumb navigation looks like this…
Home > Category: web design > Post: using WordPress.

Site Map:

HTML Site Map: You can create an HTML site map page that lists all the key pages and categories on your website. This page serves as a comprehensive guide for users and can also be beneficial for search engine optimisation (SEO). You can build your own site map using the block editor or you can install a plugin that will do much of the work for you.

Links in the Site Footer:

Footer Navigation: By placing links to your most popular content in the footer you catch people before they leave your site. It’s also a good place to include essential links like Privacy Policy, Terms of Service. Or a link to your site map and category archives.

Internal Linking in Content:

Contextual Links: When creating content add links to other related posts or pages on your own website. This not only improves website navigation but also enhances SEO by showing Google, and your readers, which posts are related to each other.

Related Posts Section:

Related Posts Website Navigation: You can include a “Related Posts” section at the bottom of your articles. This encourages users to explore more content that aligns with their interests, increasing overall engagement. You can add these links by hand or use a plugin.

Search Bar:

Search Navigation: A prominently placed search bar allows users to quickly find specific content. Check to see if your theme has a built in search function. Also, consider customising the search results page for improved usability.

Call-to-Action (CTA) Buttons:

CTA Navigation: Include CTA buttons in strategic locations. Guide users to take specific actions such as subscribing to a newsletter, downloading resources, or exploring featured content.

Sticky Navigation:

Sticky Menu: You can implement a sticky menu that stays fixed at the top of the page as users scroll down. This ensures that the navigation bar is always visible. Some themes let you hide the menu when scrolling down but display the menu when scrolling back up.

Remember to regularly review and update your navigation structure based on user feedback, analytics, and changes in your content strategy. A user-friendly and well-organised navigation system is crucial for retaining visitors and encouraging exploration of your WordPress website.

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