An overview of website SEO & Blogging
Good SEO helps customers to find you via Google. But for that to happen, you need to write a page on your website that corresponds to the search term they used.
For instance, your customer types “kitchen fitted Greengates Bradford“. You’ve been in business for a while and when you fitted a kitchen in Greengates Bradford, you took some photos. Then you made a blog post in the portfolio section of your website called “A Benchmarx kitchen I fitted in Greengates Bradford“. (You got permission to use the photos from the home owner first!)
Now when a searcher goes to Google and types “Benchmarx kitchen fitted“ or “kitchen fitted in Greengates Bradford“. There’s a chance that Google will display a link to the corresponding page on your website.
Local SEO is different to global SEO
Watch this video (from MOZ) about Relevance, Proximity & Prominence
Local SEO starts with Google My Business
If you have a local business and are looking for local customers, you need to set up a Google My Business account. It’s free and a must have for local Search Engine Optimization.
After you’ve set up and optimized your Google My Business listing, move on to optimize your website.
I’ve written a whole page about Google My Business…
Two important parts of website search engine optimization are…
- the pages, text and images on your website
- links from other websites to your website
On page Search Engine Ooptimization relates to the content on your website. Link building or off site Search Engine Optimization relates to things you do not directly control. Such as other businesses linking to you.
On page SEO tips
The easiest way to optimize your web pages for Google and is to use Yoast SEO plugin for WordPress. Yoast SEO plugin has free and premium versions. The free version is OK small local businesses.
- You need to know what your customers type into Google.
- Then write blog posts about those search terms.
- Include images with alt tags.
Place a call to action at the bottom of the post saying get in touch.
The free version of Yoast SEO plugin will guide you through this process.
The beginners guide to Yoast plugin for WordPress
The best way to learn about search engine optimization is by using Yoast’s plugin. This beginner guide tells you all you need to know.