How does a small local business get found online?

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To get found online you will need…

How does this work?

First get a Google My Business page

Google provides a free service called Google My Business. You might already have a listing there, even if you did not add that listing yourself.

Your first job is to Google your business and see if there is already a Google My Business page for your business. If there is, claim it. If not, sign in to your g-Mail account and get a Google My business page for your business.

You need to fill in all of the fields carefully, especially the name, address and phone details.

NAP…

  • name
  • address
  • phone

Whenever you add your business to a listing site, such as Yell, always use exactly the same details. Make a plain text file in Notepad with these details so that you can be sure to copy and paste the exact same information into every citation site you get listed on.

Next you need citations

Business listing sites such as Yell provide basic information about your business. This might or might not include a link to your website. Having your site listed on one of these sites is considered to be one citation. Most small business owners list their businesses on as many of these listing sites as they can.

The important point is to make sure you list exactly the same details on every listing site. Even slight differences can adversely affect your chances of Google displaying your Google My Business page, or listing your website in their results page.

Get Google Reviews to show your trustworthiness

When Google displays links to Google My Business pages the number of reviews that business has, and how many stars those reviews are, is prominently displayed. The more five star reviews you can get the better.

Getting reviews is not easy but it is important. So let your customers know how much you appreciate their taking the time and effort to do this for you.

Your website

Your website does not need to be fancy or expensive. If you’re building a new website concentrate on providing the information your customers need to know.

  • who you are
  • what goods or services you offer
  • who needs your services
  • where they can find you
  • when you’re open
  • how they can contact you

Once your website is up and running you can start to add more pages or posts that will be of interest to your customers and help you rank better in Google. This extra information could include…

  • portfolio pages showing jobs you’ve done
  • tips and advice your customers will find useful
  • case studies showing how you’ve helped past customers
  • answers to any pressing questions your customers have

Read more useful articles like this in my blog...