A Beginner’s Guide to Marketing a Small Service Business.

Written By PhilG

Bradford Marketing Hub contains articles and information that help small and medium service businesses.

Without marketing you probably won’t have any business. This beginner’s guide to marketing will make sure your first marketing steps are in the right direction.

A Beginner's Guide to Marketing. A get you going guide for newbies.

Know your audience:

Start by figuring out who your customers are. What are their needs, pain points, and preferences? Knowing your audience is the most important part of marketing. You must speak their language, understand their problems, and offer solutions.

Deliver a Clear Message:

Keep it simple. Clearly state what you do, how it benefits your customers, and why you’re the go-to guy/gal. Imagine explaining what your services are and who needs them to your grandma – if she gets it, you’re on the right track. For a small service business, a clear unambiguous message trumps any kind of flowery or fancy writing.

Build an Online Presence:

If you’re not online, you’re missing out. Create a clean and user-friendly website. Make sure it clearly showcases your services, contact information, and any testimonials or reviews you might have.

Utilize Social Media:

Pick one or two platforms where your potential customers hang out. It could be Facebook, Instagram, LinkedIn – wherever your customers are. Share useful content, engage with your audience, and don’t be afraid to show the human side of your business.

If you set up a LinkedIn or Google My Business profile make sure you’ve filled out every section. Your profile must look just as good, if not better than your competitors.

Try Networking:

As any beginner’s guide will tell you, networking works better for some businesses than others. Look for events where your customers gather, or where you might meet people that could recommend you to their network. Attend local events and join community groups. Word of mouth is a powerful marketing tool, and getting to know people in your community can open up new opportunities.

Offer Promotions or Discounts:

People love a good deal. Consider offering promotions or discounts for your services, especially when you’re just starting out. It’s a great way to attract new customers and get them through the door. However, it’s difficult to raise your prices once you’ve become established. So if you offer a discount when you’re first starting up, put the full price on the receipt then apply the discount. Make it obvious the discount price is not your regular price.

Collect and Showcase Testimonials:

Happy customers are your best marketing asset. Ask satisfied customers for testimonials and proudly display them on your website and in your marketing materials. It adds credibility and helps build trust with potential customers.

Ask your customers to use a third party review platform such as your your Google My Business profile, Facebook, TrustPilot or LinkedIn. Discover which platform your customers trust the most and use that platform. I’ve written a beginner’s guide to Google My Business in another post.

When a customer sees reviews on your website they assume you’ve cherry picked only the good reviews. But if you collect reviews on a third party website your customers can see both good and bad reviews. They also see how you respond to bad reviews and if you’ve tried to get to the bottom of any customer complaints.

The customer is not always right, but dealing well with negative reviews can put prospective customers minds at ease.

Be Consistent:

Consistency is key. Whether it’s your branding, messaging, or posting schedule on social media – be consistent. It helps in building recognition and trust over time. If you list your business on other websites use the same wording every time. For instance, don’t list yourself as a copywriter on one site and as a writer on another site. Small inconstancies annoy Google and confuse prospective customers.

Track Your Efforts:

Keep an eye on what’s working and what’s not. Use tools like Google Analytics for your website and insights on social media platforms. This way, you can tweak your strategy based on what gets results. Some web hosting companies include basic easy to use analytics with your website.

Ask for Referrals:

Don’t be shy about asking satisfied customers for referrals. A personal recommendation can go a long way in bringing in new business. There’s a marketing term called sneezers. It compares word of mouth marketing to how viruses spread. You can find a lot of new work comes your way if a sneezer recommends you.

Remember, marketing is a journey, not a destination. Marketing is the regular food your business needs to thrive, it’s not medicine you only take when you need it. Constantly promote your business. Stay open to learning, adapt to changes, and keep refining your approach as you go.

Read more useful articles like this in my blog...