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Web Design

  • User Centred Web Design: Prioritising User Needs

    User centred web design aligns your business goals with your customers needs. Your website will only further your business goals if you build it for the benefit of your customers. So, make sure you provide all the information prospective customers want, and make sure customers of all abilities can navigate and access that information. Your…

  • Mobile Responsive Web Design What is it and Why Does it Matter?

    Mobile responsive web designs look good and function properly on large and small screens, laptops and smartphones. 50/50 Smartphones and laptops. At least half of your website visitors will be using a smartphone with a screen size of 3 inch wide by 6 inch tall or less. But your web designer will use a large…

  • Web Design a Bradford Hub Guide for Small Local Businesses

    Web Design I wrote this is web design guide for small businesses in Bradford but the information is useful for any small local business in any town. Whether you choose to build your own website, or to employ a web designer, you’ll find something useful here. The first thing you need is a domain name.…

  • Web Design FAQs For Small Service Businesses

    These web design FAQs will help make your web design project less scary. Modern websites are designed to be used by non technical people. Small service business owners all over Yorkshire maintain their own websites, and you can too. To maintain your own website you’ll have to do a bit of learning, but then you’ll…

  • User Roles in WordPress Keep Your Site Safe

    A WordPress website has two main types of content, web pages and blog posts. Pages and posts have many differences, but the differences that matter to us are. The WordPress user roles needed to write pages and posts. And, WordPress automatically organises posts and lists them in categories, it doesn’t do that with pages. By…

  • Website Problems and Issues You Might Face

    First, this is not a list of ways to fix all website problems. In autumn 2023, there were 11217 free themes and 59684 free plugins listed on the WordPress website. There are many premium themes and plugins too. Each theme or plugin might encounter many unique problems. This post gives you a general idea of…


SEO & Google

  • Attracting and Converting Customers.

    Attracting and converting customers via your website is part art and part science. This article briefly explains some terms marketeers use to describe the extra steps they take beyond the writing process. Going beyond the words and pictures. Three terms you’ll often hear marketeers use are. Some other articles about writing. This post goes beyond…

  • Google My Business, Citations and NAP

    Google My Business is a free service provided by Google. Google My Business is also referred to as your Google Business Profile. When someone searches Google, and the results include local businesses, a special box displays at the top of the search results page. If you’ve set up a Google My Business listing, your business…

  • How Does a Small Local Business Get Found Online?

    To get found online you will need… A Google My Business page citations that are consistent Google reviews and a website, if you can afford it How does this work? First get a Google My Business page Google provides a free service called Google My Business. You might already have a listing there, even if…

  • SEO & Blogging for Small Bradford Businesses

    An overview of website SEO & Blogging Good SEO helps customers to find you via Google. But for that to happen, you need to write a page on your website that corresponds to the search term they used. For instance, your customer types “kitchen fitted Greengates Bradford“. You’ve been in business for a while and…


WordPress

  • WordPress Websites

    WordPress enables people like you to have their own website, honestly! Web hosting companies want to enable business owners like you to have their own website. Because then you’ll use the web hosting they sell. So they make using WordPress as easy as possible. Nowadays, non techies can run their own website Websites were expensive,…

  • How Much Does a WordPress Website Cost?

    And how can you keep the website cost down? Some web designers display a range of fixed website costs. For instance, they could say a two-page website costs £200, a six-page website costs £400 and a fifteen-page website costs £700. They would also give a list of features each site includes. Other than these fixed…

  • The Best WordPress Theme For A Small Service Business

    My top choices for best WordPress theme are GeneratePress (premium) or Genesis Sample theme (free). I use GeneratePress theme and GenerateBlocks page builder plugin. This gives me all the options most service businesses need, and great tech support too. But GeneratePress is not the easiest theme to use, and it’s not free. If you want…

  • WordPress Plugins a Simple Guide for Small Business Owners

    How many WordPress plugins are there? There are over 58000 free plugins and many premium plugins. Do I have to install plugins to use WordPress? No. You can build a good-looking website using just WordPress, a domain name and web hosting. How many plugins should I install? As few as possible. And only install plugins…

  • Free WordPress Training for Bradford Businesses

    Shush! This WordPress training is a secret, so don’t go telling everyone. To get such good WordPress training you’d normally need to read a long boring book. But WP101 have done a deal with WP Beginner to let you watch their basic training videos for free. If you don’t already know, WordPress is the most…


Website Content

  • Website Navigation Options For Business Blogs

    If you practice content marketing to boost SEO, you’ll write a lot of blog posts and need a clear website navigation structure to organise them. Here I list the most popular forms of blog site navigation. I hope this information will help you organise your site in a more user friendly way. Navigation Bars or…

  • Case Study Writing, A Step-By-Step Guide

    This is a generic, step-by-step case study guide that you, the owner of a small service business, can use to write case studies for each new job you undertake. How this guide works.The guide has 12 steps. Each main step has a numbered headline. The numbered headline summarises the content you need to provide in…

  • Portfolio Posts For Service Business Websites

    For a service business owner, a good set of portfolio posts is the best way to provide concrete evidence and show real-world outcomes. It enables prospective customers to sample the goods before buying. It provides a clear demonstration of your abilities, allowing potential customers to assess your skills, evaluate the quality of your work, and…

  • Using ChatGPT to Write Website Content

    ChatGPT is a versatile tool that can help you create content for your website. Just like you would talk with a colleague or a professional, you can talk with ChatGPT. It understands full sentences and can extract the necessary information from your input. For example, if you would say to your copywriter, “I need assistance…

  • Using the And, But, Therefore, Framework to Write Clear Copy.

    Does your business offer a solution to your customer’s problem?If so, you can use the And, But, Therefore framework to… How does And, But, Therefore, work? I’ll explain this using a text of just three paragraphs, but you can use the framework in longer texts if you wish. Here’s what you do paragraph by paragraph.…

  • Know Your Customers: Using Voice of Customer Research

    What customers want to know about your business. As a business owner, you must know your customers. After a customer realises they have a problem, and before they contact a professional to fix it, they research online. They may have a vague idea of their problem and be unsure if a solution exists. Or they…

  • Writing Website Content

    Website content grows and develops over time, but at minimum you should state… who you are what you do who you help why you’re best placed to do the work and how to contact you. This seems like obvious advice but it’s surprising how many websites are vague about what services the business offers. You…

  • Blog Post Blueprint – My Writing Process

    This is my blog post blueprint. I use it as a checklist to help gather information then write, and format my blog posts. I include only what the reader needs to know, then I format the post for easy scanning. If I use images, I make sure they’re relevant to the message I’m trying to…


Marketing for Service Businesses

  • Promoting Your Small Business

    Hello and welcome to Bradford Marketing Hub’s beginner’s guide to promoting your small business. This site guides small service business owners through the basics of marketing. However, marketing is a big topic and can be overwhelming for newbies, which is why I wrote this introductory guide. The guide explains the basics and helps you “get…

  • A Beginner’s Guide to Marketing a Small Service Business.

    Without marketing you probably won’t have any business. This beginner’s guide to marketing will make sure your first marketing steps are in the right direction. Know your audience: Start by figuring out who your customers are. What are their needs, pain points, and preferences? Knowing your audience is the most important part of marketing. You…

  • Your Core Marketing Message, What is it and Why You Need One

    Your core marketing message explains who you are, what you do, and who you help. It also explains why you are the best placed business to do the work your customer needs doing. Your core marketing message is the foundation stone that your business is built upon. It justifies your business’s right to exist in…

  • LinkedIn Profile: If You’re a Knowledge Worker, This is Essential!

    For knowledge workers expertise reigns supreme. Which means you must have a clear and compelling online presence. If you’re a copywriter, accountant, business coach, or any other knowledge worker aiming for professional success, it’s time to pay attention. Your route to enhanced marketing and client acquisition starts with a compelling LinkedIn profile. SignUp now! In…

  • Marketing Challenges Faced by Small Service Businesses.

    If you run a small local service business, such as a hair salon, plumbing service, law firm, or local restaurant, you face a particular set of marketing challenges that are specific to your industry. Marketing challenges are just hurdles to jump. If you learn the rules you’ve more chance of winning. Below, I list some…

  • The Buyer’s Journey and Stages of Awareness.

    The buyer’s journey starts when a prospective customer realises they have a problem, or becomes aware of an opportunity. The buyer’s journey continues through many stages until you have a new customer who is so happy with your work that they become a raving fan of your business. Then they go on to give you…

  • Which? and Other Trusted Trader Websites.

    Getting the most from your Which? Trusted Trader status. Which? Trusted Trader do not sell customer leads. They vet and endorse good traders so prospective customers can more easily find a trustworthy business to do their work. (Ps. Which? with a question mark is just the way the brand name is written.) Most people know…

  • What Are Features and Benefits, and What Are Afters?

    Features and benefits are the foundation of most sales training books and courses. But as soon as you say the word “benefit” your customer will think you’re making a sales pitch. And people hate being sold to. So, instead of telling customers “You’ll gain this benefit by using our product or service”. Say “After I…

  • Word of Mouth Marketing for Small Local Businesses

    Why word-of-mouth marketing? We all trust recommendations from friends and family far more than we trust advertising. So you build your business on repeat customers who are friends of previous customers. Over time, your customer base gets to to know like and trust you. If you’re lucky, they’ll eventually become raving fans who tell all…

  • Positioning Your Business in the Mind of Your Customer

    Describing and positioning your business accurately, honestly, and concisely makes it easy for your customers to choose you and then to recommend you to their friends. Al Ries and Jack trout came up with this idea twenty years ago. It still makes sense today. Positioning solves your customer’s problem of too much choice and too…

  • Using Leaflets, Flyers, Handouts, and Direct Mail to Promote Your Business

    Have you considered advertising your business? There are laws that cover direct response advertising online and in print. Make sure you know what you’re doing and stick within the law. Leaflet Drop: The law Gov UK: Permission Think hard before paying for print advertising. If your product or service appeals to a mass market, you…


Miscellaneous Tips

  • Jowett Cars Marketing Slogans and Phrases.

    Jowett Cars Ltd was based at Springfield Works, Five Lane Ends, Bradford Road, Idle. About 3.5 miles from Bradford town centre. Under several different names The Jewett Motor Company traded from 1901 until 1954. After car production ceased, they still made parts and did various engineering work. Jowett Cars & their slogans grabbed attention. Jowett…

  • Using Two Factor Authentication (2FA) to Secure Online Accounts

    Two factor authentication (2FA) is a second door and second lock. Think of Two Factor Authentication like this. The password you use to protect your social media, website, and online storage accounts is like the lock in your front door. Now a story using a house front door analogy. When I was a child, my…

  • Computer Security, Phishing and Scams

    I’m not a security expert. I cannot give you security advice. This article is about me. It explains how I think about computer security and what I do to stay safe online. Some of the computer security measures I take. I keep my Operating System, programmes, and security software up to date and I scan…

  • Testimonials Blueprint for Your Service Business

    Few people know how to write a useful testimonial. Customers are most likely to say they like you or that you’re a great person. However, as with case studies, what prospective customers need from a testimonial is reassurance that if they give you their money, you’ll deliver the service, and therefore the results, they want.…

  • Marketing Agency Needed? Read This First!

    Before you begin searching for a marketing agency, it’s best to gather some information. This information will help the agency understand what results you expect the agency to achieve, the size of your budget, and the timeline they’ll be working to. Business Goals and Objectives:Clearly define your business goals and what you aim to achieve…

  • Choosing Strong Passwords for Websites

    Strong passwords and two-factor authentication are your first line of defence. Strong passwords are just one part of your protection plan. Beware Phishing Attacks! Phishing is where a hacker contacts you directly by phone, text or email etc. They lie to you and say your account has been compromised. They put pressure on you to…

  • Naming a Small Local Business

    In this post I’m assuming you’re starting a small local business on a tight budget and you’re not building a business to sell. If you hope to sell your business, naming the business after yourself is not such a good idea. In that case you’d choose a more brandable name and register that name so…

  • Listen to These Blog Posts

    If you’re using Microsoft Edge or Firefox web browser on a PC you can listen to these blog posts, you don’t have to read them. I find it easier to follow the text if the words are read to me at as I read. This post explains how to do it. Some web browsers have…

  • How to Keep Customers Happy and Loyal

    Follow this simple plan to keep customers happy… Most businesses actively seek new customers. But few businesses put the same amount of effort into keeping those customers happy once they’ve got them. Which is strange. Because spending the same amount of time and money on turning good customers into repeat customers is more cost effective…

  • Does Your Business Deal With Customers Face to Face?

    If you target local customers and deal with those customers face to face, you probably need a Google My Business listing. However, if you do not deal with customers face to face, you probably do not need a Google My Business listing. If you do need a Google My Business listing, there are different types…

  • Using Social Media to Promote Your Small Business

    As a small business owner, you’ve got a lot of work to do. So it makes sense to stick to one or two social media platforms. Make sure the platform you choose is the one that your customers are already using. Or you could be wasting your time and effort. You can use social media…

  • Networking Tips for Small Businesses in Bradford

    Networking might or might not work for your business When considering attending a networking event I ask myself… Will my customers be attending? Will people who influence my customers be attending? Is anyone attending that I’d really like to help? Is anyone attending that could, and possibly would, help me? Find out who’s attending the…